Switch: How to Change Things When Change is Hard

I just read Switch: How to Change Things When Change is Hard by Chip and Dan Heath

I have been fascinated and researching more and more about…Willpower. Habits. How to achieve. Tips to change. For myself. And for my clients… How can we make behavior change easier? Etc etc etc…

Turns out that willpower is an exhaustible resource. 

Check this one of many examples: College students were asked to fast for 3 hours and report to a study about food taste perception.  They were then led ...

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